PPC & Google Ads Management Services | We Grow Small Businesses

Proven Results

Recent Outcomes

Real clients. Real numbers. No vanity metrics.

💼

B2B SaaS Client

Enterprise Software · 90-Day Campaign

The Challenge

Stagnant demo bookings from Google Ads. Their previous agency focused on "cheap clicks" that never converted. Sales team frustrated with low-quality leads.

Our Solution

Rebuilt campaign structure around buying intent signals. Implemented GA4 + CRM integration to track demo → SQL → customer. Shifted budget from broad keywords to high-intent, bottom-funnel terms.

The Results

↓ 47%

Cost Per SQL

↑ 203%

Qualified Demo Bookings

8.2x

ROAS on Google Search

"Finally, an agency that understands the difference between a lead and a qualified lead. Our sales team actually thanks us now." — VP of Marketing

📍

Local Service Business

Home Services · 4-Month Campaign

The Challenge

Invisible on Google Maps despite being the highest-rated provider in their area. Previous "SEO expert" did nothing for 6 months. Needed immediate, trackable phone calls.

Our Solution

Optimized Google Business Profile (categories, posts, QA). Launched Local Services Ads + geo-targeted Search campaigns. Implemented call tracking to measure lead quality and source attribution.

The Results

↑ 74%

Calls from Maps

↓ 28%

CPA While Scaling 3x

89%

Leads Rated "Qualified"

"Our phone hasn't stopped ringing. And these are real customers who are ready to book, not tire-kickers." — Business Owner

🛒

E-commerce Store

Consumer Goods · 6-Month Campaign

The Challenge

iOS 14 privacy changes destroyed their Facebook retargeting. Revenue dropped 40% overnight. Needed to rebuild customer acquisition without increasing ad spend.

Our Solution

Implemented Conversion API (CAPI) for server-side tracking. Rebuilt audiences using first-party data + customer LTV modeling. Launched high-velocity creative testing (12+ variants/week).

The Results

↑ 320%

Revenue (Same Budget)

↓ 45%

Customer Acquisition Cost

12.3x

Blended ROAS

"They rebuilt our entire tracking infrastructure in 2 weeks. Revenue is now 3x higher than before iOS 14 killed our campaigns." — E-commerce Director

All results verified through GA4, call tracking, and CRM data. Timeframes and metrics documented in our monthly reports.

Get Your Free Campaign Audit View Full Case Studies with Strategy Breakdowns →

What You Get

Google Ads Leads

Outcome: High-intent leads from Search, Performance Max, and YouTube without wasted spend.

Deliverables:
• Intent-themed Search + PMAX structure with brand/non-brand split
• Negative keyword hygiene, RSA asset testing, sitelinks/call assets
• Value-based bidding (tCPA/tROAS) with clean UTM & call tracking

Measurement: CPL/CPA, lead quality (call/form), revenue/ROAS where available

Proof/Asset: View Google Ads playbook

Included in: Starter • Growth • Scale

Meta Ads Leads

Outcome: Predictable demand from Facebook & Instagram powered by CAPI and fast creative cycles.

Deliverables:
• CAPI + pixel mapping with deduplication
• Creative iteration (statics/shorts) and audiences (broad, lookalikes, remarketing)
• Lead routing (instant forms/site forms) with UTMs & quality checks

Measurement: CPL/CPA, qualified-lead rate, cost per booked call

Proof/Asset: See sample Meta dashboard

Included in: Growth • Scale

Maps & GBP Boost

Outcome: More local calls and direction requests from Google Business Profile.

Deliverables:
• Categories/services, NAP consistency, listing hygiene & posts with UTM
• Review acquisition workflow QA; spam-fighting/redressal where needed
• Click-to-call tracking and “Directions” event tracking

Measurement: Calls, direction requests, CTR from GBP to site, lead quality

Proof/Asset: GBP optimization checklist

Included in: Starter • Growth • Scale

ROI Analytics

Outcome: Clean, reliable data for decisions (no more “we think it’s working”).

Deliverables:
• GA4 via GTM, consent mode v2, Enhanced Conversions/CAPI
• Call tracking (DNI) + offline conversion import/CRM mapping
• Looker Studio dashboard shared with your team

Measurement: Source/medium → lead → qualified lead → revenue pipeline

Proof/Asset: View sample reporting dashboard

Included in: Starter • Growth • Scale

Reporting & Optimization

Outcome: Clear weekly actions and a monthly strategy you can hold us to.

Deliverables:
• Weekly optimization log (bids, negatives, budgets, creatives)
• Monthly KPI review with next-month test plan
• Single point of contact + ≤24h weekday SLA

Measurement: Test velocity, win rate, goal pacing vs target CPA/ROAS

Proof/Asset: See optimization log template

Included in: Starter • Growth • Scale

Landing Pages & CRO

Outcome: More form fills and calls from the same ad spend.

Deliverables:
• Fast landing pages (Webflow/WordPress), form friction audit, trust blocks
• A/B tests for headlines, offers, social proof; calendaring & call widgets
• Technical hygiene (speed, mobile, ADA/WCAG basics)

Measurement: Conversion rate, cost per lead, scroll/click maps on key sections

Proof/Asset: View CRO checklist

Included in: Growth • Scale

Why Clients Choose Us Over...

You have options. Here's an honest comparison of what makes us different (and where we're not the right fit).

vs. Large Agencies

The "Big Name" Problem

❌

Them: Junior account managers with 10 min/week per client

You're one of 40 accounts managed by a 24-year-old who's reading from a script. Senior people sold you, juniors execute.

✅

Us: Senior strategists with weekly hands-on optimization

Every client gets a named senior manager (not a rotating cast). We spend 4-6 hours/week actively optimizing your campaigns, not just "checking in."

vs. Freelancers

The "One-Person Show" Risk

❌

Them: One-person show, no backup, limited platform expertise

Freelancer gets sick? On vacation? Takes another job? Your campaigns sit untouched. Plus, they're usually great at one thing (Google or Facebook), not both.

✅

Us: Full team (strategy, creative, analytics) with redundancy

You get a strategist, a creative specialist, and a data analyst. If someone's out, another team member covers. No single point of failure.

vs. DIY (Do It Yourself)

The "I Can YouTube This" Trap

❌

You: Learning curves, wasted budget on mistakes, no time

Google Ads has 47 campaign settings. One wrong toggle costs you $2,000. You're busy running your business—this becomes another part-time job you're not trained for.

✅

Us: 16 years of pattern recognition + AI-accelerated testing

We've spent $5.5M+ across hundreds of accounts. We've seen every mistake (and made most of them ourselves years ago). You skip the expensive learning curve.

vs. "Growth Hackers"

The "Black Box Magic" Scam

❌

Them: Black-box tactics, short-term wins, account risks

"We'll get you 1,000 leads for $1!" (They're fake clicks from bots.) Or they use policy-violating tricks that get your ad account banned. You get a spike, then disaster.

✅

Us: Transparent, policy-safe, platform-approved methods

Every tactic we use is documented in your dashboard. We follow Google/Meta's rules religiously. No tricks, no gimmicks—just sustainable, compounding growth.

🎯

The Bottom Line

We're the agency we'd hire if we were in your shoes: senior-level expertise, full team redundancy, transparent processes, and zero black-box BS.

We're not the cheapest. We're not the biggest. We're the ones who'll actually pick up the phone, answer your questions in plain English, and treat your ad budget like it's our own money.

See If We're a Fit

Free audit. No sales pitch. Honest recommendation.

⚠️ When We're NOT the Right Fit

You want guaranteed results

No honest agency can guarantee "50 leads for $500." If someone promises that, run. We guarantee our process, not outcomes we can't control (like your competitors' budgets or market shifts).

You want to spend less than $1,500/mo total

With budgets under $1.5K/mo (ad spend + our fee), there's not enough data to optimize effectively. You'd be better off with a freelancer or DIY for now.

You need someone to fix your entire business

If your website converts at 0.1%, your product is overpriced, or your sales team doesn't follow up on leads—ads won't fix that. We drive traffic and leads. You need to close them.

You want "set it and forget it"

We need you to approve creatives, share conversion data, and have monthly strategy calls. If you want zero involvement, we're not a match.

Honesty over closing a sale: If we don't think we can help you, we'll tell you—and recommend what to do instead.

Simple, Transparent Pricing (No Hidden Fees)

What you see is what you pay. No surprise charges. No markup on ad spend. No "premium support" upsells.

Starter

$500 /month

Perfect for testing one channel

What You Get:

✓ 1 platform (Google Ads OR Meta Ads)
✓ 4-6 creatives/month (images, copy, videos)
✓ Weekly optimization (bids, negatives, budgets)
✓ Monthly strategy call (60 min)
✓ Email support (≤24h SLA)
✓ GA4/GTM setup + conversion tracking
✓ Looker Studio dashboard (shared access)

Best For:

Small businesses testing Google or Facebook ads for the first time. Budget-conscious startups who want professional management without overpaying.

Ad Spend Range:

$1,500 - $3,000/month

You pay this directly to Google/Meta (not to us). Our $500 fee is separate.

Typical Outcomes:

Cost Per Lead: $40-120

Depends on industry, competition, and targeting. B2B typically higher, local services lower.

Get Started

Growth

$900 /month

Multi-channel lead generation system

Everything in Starter, PLUS:

✓ 3 platforms (Google + Meta + Maps/GBP)
✓ 8-12 creatives/month (higher testing velocity)
✓ Weekly performance report + monthly deep-dive
✓ Priority support (≤24h SLA, usually 2-4h)
✓ Call tracking (DNI) with lead scoring
✓ Conversion API (CAPI) for Meta (iOS 14+ fix)
✓ A/B testing framework (headlines, offers, audiences)
✓ Retargeting campaigns across channels

Best For:

Growing businesses ready to scale. Companies that need multi-channel coordination (Search + Social + Local). Service businesses with $50K+ monthly revenue.

Ad Spend Range:

$3,000 - $10,000/month

Split across Google, Meta, and Local campaigns based on performance. You pay platforms directly.

Typical Outcomes:

Cost Per Lead: $30-80

Lead Volume: 40-120/mo

Improves over time as AI learns. Most clients see 20-40% CPA reduction in first 90 days.

Get Started

Scale

Custom

Enterprise-level growth engine

Everything in Growth, PLUS:

✓ Advanced testing (multivariate, sequential)
✓ Data pipelines (CRM integration, offline conversions)
✓ Dedicated strategy pod (strategist + analyst)
✓ Dedicated creative pod (designer + copywriter)
✓ BI dashboards (Looker, Tableau, Power BI)
✓ LTV modeling & customer segmentation
✓ White-glove support (dedicated Slack channel)
✓ Quarterly strategy sessions (in-person or virtual)

Best For:

Established businesses spending $10K+/month on ads. Companies needing deep CRM integration, custom reporting, or dedicated resources. SaaS, e-commerce, or lead-gen at scale.

Ad Spend Range:

$10,000+/month

Custom allocation across channels, audiences, and test tracks. Performance-based pricing available.

Typical Outcomes:

ROAS Target: 5-12x

CAC Reduction: 30-60%

Results vary by industry. We'll model ROI on your discovery call.

Let's Talk

💰

Our Pricing Philosophy: Aligned Incentives

Our management fee covers strategy, execution, and reporting. Your ad budget goes 100% to the platforms (Google, Meta, etc.) — we take zero markup.

Why this matters: Other agencies charge 10-20% of your ad spend as their fee. This creates a perverse incentive: they make more money when you spend more, even if your campaigns aren't profitable. We don't. Our fee is fixed, so we're incentivized to make your campaigns efficient, not expensive.

❌ Percentage Model (Most Agencies):

You spend $10K/mo → They take $1.5K (15%) → They want you to spend $20K to make $3K

✅ Our Model:

You spend $10K/mo → We charge $900 flat → We want your $10K to produce $80K in revenue

Bottom line: We win when your campaigns are profitable, not when you spend more.

Pricing Policies & Guarantees

🔄

Cancel Anytime

No long-term contracts. No penalties. Cancel with 30 days' notice, or immediately if we're not performing.

💳

You Pay Platforms Directly

Ad spend is billed directly to your credit card by Google/Meta. We never touch your ad budget.

🚫

No Markups on Ad Spend

Zero hidden fees. Zero "media buying commissions." Our fee is our fee.

⚡

≤24h Response SLA

We respond to all emails/messages within 24 hours on weekdays. Miss it twice in a month? Next month is 50% off.

📈

Performance-Based Pricing Available

For Scale plan: We can structure compensation around your goals (e.g., % of revenue, cost per qualified lead).

🎓

No Setup Fees

GA4, tracking, campaign builds — all included. Other agencies charge $2-5K for "onboarding." We don't.

Our Process (and What You'll Actually Get)

No surprises. No silence. No "we'll get back to you." Here's exactly how we work together, week by week.

Phase 1

Week 1-2

Audit & Setup

Foundation Building

📞

Kick-off Call (60 min)

Deep dive into your goals, KPIs, competitive landscape, and current challenges. We record notes and send you a summary within 2 hours.

👤

Meet Your Dedicated Account Manager

You get a named point of contact (with their direct email, phone, and Slack). No rotating cast of juniors. Same person, every time.

📧

Daily Email/Slack Updates During Setup

"Today we completed GA4 setup. Tomorrow we're auditing your existing campaigns." You'll never wonder what's happening.

📊

End-of-Setup Report

"Here's what we found. Here's what's broken. Here's our 90-day plan to fix it." Delivered as a video walkthrough + written doc.

By End of Week 2: Campaigns live, tracking verified, 90-day roadmap approved.

Phase 2

Week 3+

Optimize & Scale

Ongoing

📈

Every Monday: Optimization Log in Your Inbox

"Here's what we tested last week. Here's what won. Here's what we killed. Here's what we're testing next." Plain English, no jargon.

📺

Live Dashboard Access 24/7

Looker Studio dashboard shared with your team. Check performance anytime—don't wait for us to send a report. All data, all the time.

🗓️

Monthly Strategy Call (60 min)

Review last 30 days. What worked, what didn't, and why. Plan next month's tests and budget allocation. Recorded and sent to you after.

⚡

Guaranteed <24h Response (Weekdays)

Campaign paused? Site down? Question about a metric? Email or Slack us. We respond same business day, usually within 2-4 hours.

🔔

Proactive Alerts

If something breaks (ad disapproved, tracking issue, budget pacing problem), we text/email you immediately—not in next week's report.

Ongoing: Weekly logs, monthly calls, 24/7 dashboard access, <24h response SLA.

We launch in 48h once you grant access — most clients are live by end of week 1 The timeline above assumes you can provide ad account access, brand guidelines, and existing creative within 48 hours of our kick-off call. If assets need to be created from scratch, add 3-5 business days to Phase 1.

The Questions Every Smart Business Owner Asks

We've been doing this for 16 years. These are the real questions clients ask before signing—answered honestly.

🚀 How fast can we launch? +

We can typically get your initial campaigns live within 24-48 hours after our intake call and once we have the necessary access to your accounts.

Our first and most critical step is ensuring all tracking (like Google Analytics and pixels) is set up perfectly. A successful campaign is built on accurate data, so we double-check everything first to make sure not a single dollar of your ad spend is wasted.

Reality check: If you need brand assets created from scratch (logos, photos, copy), add 3-5 business days. But if your accounts and assets are ready, we're live in 48 hours.

⚠️ What if the leads are junk quality? +

This is the #1 complaint we hear about other agencies: "They lowered my cost-per-lead, but sent me garbage leads I can't convert."

Here's how we're different: We track lead quality, not just lead volume. Our dashboard shows:

📊 Total leads generated
✅ Qualified lead % (the ones your sales team actually wants)
💰 Lead-to-customer conversion rate (if you share CRM data with us)
📞 Call quality scores (duration, outcome)

If we see lead quality dropping, we adjust targeting immediately—even if it means higher cost-per-lead. Our goal is revenue for your business, not vanity metrics for our reports.

Bottom line: We optimize for qualified leads that convert, not just cheap clicks that waste your sales team's time.

❌ What happens if you don't perform? +

You can cancel anytime. No penalties. No "breakup fees." No holding your data hostage.

We earn your business every month through results. If after 60 days you're not seeing improvement in your key metrics (lower CPA, more qualified leads, better ROAS), we'll:

Have an honest conversation about what's not working and why
Help you transition smoothly to another provider (or bring it in-house)
Even recommend what to try next based on what we learned

We don't trap clients in long-term contracts because we don't need to. Our retention rate speaks for itself—clients stay because they're making money, not because they're contractually stuck.

Our philosophy: If we're not making you more money than you're paying us, you shouldn't work with us. Period.

🤖 What AI do you actually use? (Not the marketing BS version) +

Great question. Here's the honest answer, not the "we use magical AI" sales pitch:

1. Platform AI (Google Smart Bidding, Meta Advantage+):
These are the machine learning algorithms built into Google Ads and Facebook. They analyze millions of data points per auction to predict which clicks will convert. We configure them properly (most agencies don't) and feed them clean conversion data.

2. Our Testing Framework:
We use AI to accelerate creative testing—running 8-12 ad variants simultaneously and identifying winners 3x faster than manual testing. Think of it as a "fast-forward button" on learning what works.

3. Predictive Analytics:
AI tools help us forecast budget needs, identify seasonality patterns, and spot declining performance before it tanks your campaigns.

What we DON'T do: We don't use AI as a "black box" excuse to avoid explaining our strategy. Every decision is backed by data you can see. No magic, no mystery—just faster, smarter optimization.

🚨 What if our ad account gets suspended or campaigns get flagged? +

This is a legitimate fear—ad account bans can kill a business overnight.

Our policy compliance process:

✅ We review every ad for policy compliance before launch (Google's rules, Meta's rules, industry-specific regulations)
✅ We use pre-approved templates for high-risk industries (finance, health, legal)
✅ We monitor for policy changes weekly (platforms update rules constantly)

If something does get flagged (it's rare, but it happens):

📞 Same-day appeal support—we don't wait for "next week's call"
🔗 Direct escalation contacts at Google and Meta from our 16 years in the industry
📝 We write the appeal, gather the documentation, and handle the back-and-forth

Track record: In 16 years, we've had 3 client accounts suspended. All 3 were reinstated within 72 hours. We know how to navigate the appeal process.

👥 Will you blame our sales team if leads don't convert? +

Never. This is the oldest cop-out in the agency playbook: "Leads are great, your sales team sucks."

Here's our philosophy: If leads aren't converting, that's a signal WE need to adjust something.

When conversion rates are low, we analyze the full funnel with you:

🎯 Targeting: Are these the right people? (title, company size, location, intent level)
📝 Messaging: Does our ad promise match what they see on the landing page?
📞 Lead quality: Are we pre-qualifying properly? (budget, timeline, decision-maker status)
⏱️ Speed-to-contact: Is your team reaching out fast enough? (leads go cold in 5 minutes)

We take ownership of the revenue pipeline, not just the click. If the funnel is broken, we work with you to fix it—whether that's better targeting, better landing pages, or better lead routing.

Partnership, not finger-pointing. Marketing and sales succeed together or fail together.

💰 What is the minimum monthly ad budget? +

The budgets listed in our pricing are the recommended 'ad spend' that you'll pay directly to Google or Meta. This is separate from our management fee.

Why these minimums?

Digital advertising is a learning process. Platforms need data to optimize. With too little spend, we can't gather enough conversions to make smart decisions. It's like trying to run a scientific experiment with only 3 data points—the results are unreliable.

$1,500-3,000/mo: Starter (1 platform, limited testing)

$3,000-10,000/mo: Growth (multi-platform, A/B testing)

$10,000+/mo: Scale (advanced testing, audience segmentation)

We'll tailor the final budget recommendation to your specific goals, market, and competitive landscape during our audit call.

🔑 Who owns the ad accounts and data? +

You. 100%. Always.

We work from within your existing ad accounts using manager-level access. This means:

✅ You own the Google Ads account
✅ You own the Facebook/Instagram Business Manager
✅ You own the pixels, conversion tracking, and all historical data
✅ You own the creative assets (images, videos, copy)

If we ever part ways (for any reason): You keep everything. All campaigns, all data, all performance history. We don't hold anything hostage.

Why this matters: Your ad account data is your most valuable marketing asset. Some agencies use their own accounts to keep you trapped. We don't. You're always in control.

📜 Do you guarantee results? +

This is a very fair and important question. Here's the honest answer:

No ethical agency can guarantee specific outcomes like "50 leads for $500" or "5x ROAS in 30 days." Why? Because we don't control:

Your competitors' ad spend (which affects auction prices)
Market conditions (seasonality, economic shifts, demand changes)
Platform algorithm updates (Google and Meta change constantly)
Your website conversion rate or sales process

What we DO guarantee:

✅

Tracking Accuracy

Your conversion tracking will be set up correctly (GA4, pixels, call tracking)

✅

Weekly Optimization

We will actively manage your campaigns every week (not set-and-forget)

✅

Transparent Reporting

You'll see exactly what we're doing and what's working (no hiding bad data)

✅

Communication SLA

<24h response time on weekdays (or your next month is 50% off)

Our real guarantee: Professional, data-driven management focused on achieving the best possible results with your budget. If we're not improving your metrics after 60 days, you can cancel—no questions asked.

🎨 Who creates the ad copy and creatives? +

Each of our management plans includes a set number of new ad 'creatives' (images, videos, and ad copy) per month:

Starter: 4-6 creatives/month
Growth: 8-12 creatives/month
Scale: Unlimited (dedicated creative pod)

Our process:

We develop strategy and concepts based on your audit, competitors, and what's working in your niche
Our in-house team writes copy and designs visuals (not outsourced to Fiverr freelancers)
You review and approve everything before it goes live
We test variations, kill losers, scale winners

Partnership approach: We handle the heavy lifting, but you stay in control. Your brand voice, your approval, your business represented correctly.

AI-Assisted Ads for Predictable Growth. More Qualified Leads, Lower CPA — With Full Account Ownership.

Google | Meta | Maps. More qualified leads, lower CPA, clear reporting. Launch in 48h.

Recent Outcomes

B2B SaaS Client

The Challenge

Our Solution

The Results

Local Service Business

The Challenge

Our Solution

The Results

E-commerce Store

The Challenge

Our Solution

The Results

Experience Since 2009

Real Experience, Real Results

What You Get

Google Ads Leads

Meta Ads Leads

Maps & GBP Boost

ROI Analytics

Reporting & Optimization

Landing Pages & CRO

Why Clients Choose Us Over...

The "Big Name" Problem

The "One-Person Show" Risk

The "I Can YouTube This" Trap

The "Black Box Magic" Scam

The Bottom Line

⚠️ When We're NOT the Right Fit

Simple, Transparent Pricing (No Hidden Fees)

Starter

What You Get:

Best For:

Ad Spend Range:

Typical Outcomes:

Growth

Everything in Starter, PLUS:

Best For:

Ad Spend Range:

Typical Outcomes:

Scale

Everything in Growth, PLUS:

Best For:

Ad Spend Range:

Typical Outcomes:

Our Pricing Philosophy: Aligned Incentives

Pricing Policies & Guarantees

Our Process (and What You'll Actually Get)

Audit & Setup

Optimize & Scale

The Questions Every Smart Business Owner Asks

Get Your Free Audit